Icelandic Origins, Warming Hearts Worldwide.

We love a Christmas tradition where the best gift is a book! And in Iceland, nothing says warmth, family, and tradition like Jolabokaflod, or "Christmas Book Flood."

"The book in Iceland is such an enormous gift, you give a physical book. You don't give e-books here." Bryndís Loftsdottir, project manager, Penninn-Eymundsson bookstores speaking to NPR radio.

Want to add Jolabokaflod to your Christmas traditions? It will fit right in. Like the Icelanders, give your gift of books on Christmas eve. Books go perfectly with some of your established traditions; opening one gift on Christmas eve, hot chocolate and a roaring fire, new pajamas! Then gather round as a family and read. Sip the chocolate. Nibble on some popcorn or nuts.

Want to learn more about Jolabokaflod? Check out these articles and see why this lovely holiday tradition is spreading world wide.

Country Living: Why Icelanders Spend Every Christmas Eve Reading Books and Drinking Cocoa

NPR: Literary Iceland Revels In Its Annual 'Christmas Book Flood'

Marth Stewart: Jolabokaflod: The Icelandic Tradition of Giving Books on Chrismtas Eve








    When I have a little money, I buy books; and if I have any left, I buy food and clothes.

    Desiderius Erasmus Roterodamus

    You can never get a cup of tea large enough or a book long enough to suit me.

    C.S. Lewis

    I have always imagined that Paradise will be a kind of library.

    Jorge Luis Borges

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